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    Moodle is an open-source Learning Management System (LMS) that provides educators with the tools and features to create and manage online courses. It allows educators to organize course materials, create quizzes and assignments, host discussion forums, and track student progress. Moodle is highly flexible and can be customized to meet the specific needs of different institutions and learning environments.

    Moodle supports both synchronous and asynchronous learning environments, enabling educators to host live webinars, video conferences, and chat sessions, as well as providing a variety of tools that support self-paced learning, including videos, interactive quizzes, and discussion forums. The platform also integrates with other tools and systems, such as Google Apps and plagiarism detection software, to provide a seamless learning experience.

    Moodle is widely used in educational institutions, including universities, K-12 schools, and corporate training programs. It is well-suited to online and blended learning environments and distance education programs. Additionally, Moodle's accessibility features make it a popular choice for learners with disabilities, ensuring that courses are inclusive and accessible to all learners.

    The Moodle community is an active group of users, developers, and educators who contribute to the platform's development and improvement. The community provides support, resources, and documentation for users, as well as a forum for sharing ideas and best practices. Moodle releases regular updates and improvements, ensuring that the platform remains up-to-date with the latest technologies and best practices.

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Available courses

This course introduces students to the principles, theories, and practices of guidance and counselling, with a focus on supporting individuals in their personal, educational, and career development. It provides foundational knowledge in human behavior, counselling techniques, and ethical standards necessary for effective guidance in various settings such as schools, communities, and organizations.

Students will explore the roles and responsibilities of a counsellor, understand diverse client needs, and develop communication and problem-solving skills. Practical components, including case studies and role-playing exercises, will enhance learners’ ability to provide meaningful support and intervention.

Key Topics:

  • Introduction to guidance and counselling

  • Theories of personality and human development

  • Types of counselling (educational, career, personal/social)

  • Counselling techniques and communication skills

  • Ethical and legal issues in counselling

  • Role of guidance in educational institutions

  • Crisis intervention and referral services

  • Cultural sensitivity and inclusive counselling practices

Learning Outcomes: By the end of the course, students will be able to:

  • Understand and apply basic counselling theories and techniques

  • Provide appropriate guidance in educational and career settings

  • Demonstrate effective listening, empathy, and problem-solving skills

  • Adhere to ethical principles in counselling relationships

  • Support individuals in making informed personal, academic, and career choices

This course is suitable for aspiring counsellors, educators, human resource professionals, and anyone interested in helping others navigate life’s challenges.

This course equips learners with the knowledge and practical skills needed to design and implement effective marketing strategies for corporate products and services. Focusing on business-to-business (B2B) marketing, the course covers the unique characteristics of corporate markets, decision-making processes, and relationship-based selling.

Students will learn how to identify target corporate clients, position products and services, develop value-driven marketing messages, and use both traditional and digital marketing channels to reach business audiences. The course also highlights the importance of building long-term client relationships, managing brand reputation, and measuring marketing performance.

Key Topics:

  • Differences between B2B and B2C marketing

  • Corporate buyer behavior and decision-making units

  • Market segmentation and targeting in B2B contexts

  • Value proposition development and product positioning

  • B2B branding and relationship marketing

  • Integrated marketing communications (IMC) for corporates

  • Sales strategies and account-based marketing

  • Digital tools and platforms for corporate marketing

  • Performance metrics and ROI in corporate marketing

Learning Outcomes: By the end of this course, students will be able to:

  • Analyze corporate market needs and tailor marketing strategies accordingly

  • Develop targeted marketing plans for products and services in a B2B environment

  • Communicate value effectively to business clients

  • Utilize data-driven insights to measure and optimize marketing performance

Ideal for marketing students and professionals aiming to deepen their expertise in B2B marketing and corporate communications.

This course explores the essential elements of building, managing, and enhancing a strong corporate image in today's competitive business landscape. Students will gain insights into how corporate identity, branding, communication, and public perception influence an organization’s reputation and success. Through case studies, practical exercises, and strategic planning tools, participants will learn to align visual identity, organizational values, and stakeholder expectations. Emphasis is placed on reputation management, brand consistency, crisis communication, and the role of digital media in shaping corporate image. Key Topics: Corporate identity vs. corporate image Visual branding and brand consistency Internal and external communication strategies Crisis communication and reputation recovery Stakeholder perception and media relations Ethics and corporate social responsibility in branding Learning Outcomes: By the end of the course, students will be able to: Develop and implement a strategic corporate image plan Analyze and evaluate existing corporate images Align corporate communication with brand values and objectives Manage corporate reputation across traditional and digital platforms This course is ideal for students of business, marketing, communications, and professionals seeking to strengthen their organization’s public image.